June 8, 2011

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bluefly's fly eyes on eyefly

Last week, Bluefly.com launched their brand spankin' new eyewear boutique, Eyefly.com, and of course, a party was held to celebrate the new site. Everyone there was excited that Nicky Hilton was among attendees, but luckily, the most important another Niki (meeeee!) was also creeping around the party.

I loved the simplicity yet creativity of the party's setting, which was designed by Art Director/Set Designer Andrea Huelse. The space featured a chalk mural of people wearing eyeglasses shown on the wall upon entrance and a chandelier made out of actual glasses hung over the bar, which featured delicious cocktails by Kanon Organic Vodka (I enjoyed one, two, or maybe a few).

There were walls of Eyefly glasses for people to try on and another wall had projected four-eyed photos of familiar faces from the fashion world (alliteration, what!) shot by the infamous Tommy Ton, including Editorial Director Mickey Boardman and Stylist Dani Stahl (both pictured above).

L-R: David Thielebeule, Mickey Boardman, Melissa Payner, Nicky Hilton & Bradford Matson.

L: Justin from Tucked Style. You can read his post on the event and spot my cameo here.
R: Emily from People's Revolution, wearing a gorgeous dress from Mara Hoffman's Fall/Winter 2011 collection.

About Eyefly.com:
.com offers us bespectacled folk a new way to shop for men’s and women’s designer prescription eyewear starting at only $99. Through an intuitive and interactive boutique experience, Eyefly users can simply upload a photo of themselves and virtually try on multiple frames. Eyefly's use of FittingBox technology allows the user to see exactly how the frames would look on them, plus, share photos with friends via Facebook and e-mail to get their advice.

You can view Tommy Ton's "Eye on the Street" shots for Eyefly here, and more images from the launch party here.


  1. you looked really cute!
    what happened to nicky hilton's face?

  2. Hi!!!
    Your blog is gorgeous!
    Take a look at my blog and if you like it... follow me and I'll do the same for you!!!
    Thanks a lot!!


  3. Awesome - I was planning on glasses shopping over the summer so I'll have to maybe go this route.

    xoxo ~ Courtney

  4. Sounds like it was a great party!

  5. Yay!!! This looks like it was so amazing!! Glad you posted the pix! XOXO, www.NatalyasCloset.com

  6. Chanel may be known for its timeless designs, but with the introduction of the Chanel 2.55 Chanel brings us a line that is both seductive and a slight change of pace. Unmistakably different, Chanel classic strays from the quilted Chanel Evening Bags we have come to expect from the brand.

  7. aww you're so lucky, as a girl who needs glasses I would have love to attended!


  8. cute post! Love the Mara Hoffman dress.

    love from San Francisco,

  9. just discovered your blog! i totally love your style! its great to find other Canadian fashion blogger's out there too! :)


  10. How I would love to wear Mara Hoffman. Sounds like an amazing event. I am definitely going to remember this because I might need glasses, see the doctor next week.

  11. love the space of the party

    although i didnt know that nicky hilton was still remotely relevant

  12. yyyaaaay! You are so lucky! I want to meet nicky Hilton too!

    BTW, I’m your big fan – your style is really original and I read your blog very often and I just wonder..if we could follow each other.. But even if your answer is “no” I’ll be still your reader <3



  13. fuh un! eyeglass nerd right here.