Founded in 1998 in Vancouver, BC, Lululemon now has over 100 stores on 3 continents. With stores in Canada, the US, Australia and Hong Kong, it would be safe to say that they're not doing too badly! Lululemon creates technical yoga-inspired clothing and apparel. Their products are not only used for yoga, but also running, dancing and now, even work. Yes, work.
In September 2009, Lululemon opened its first Lab in Vancouver. I had no idea what the Lululemon Lab was about until recently when Niki and I attended a blogger event at the Lab.
The Lab is a Lululemon specialty store. They have in-house design and sewing teams to create designs for Lululemon that can't be found in their regular stores. Literally, the design team, with the help of their inspiration boards, design the pieces, create patterns, cut, sew, and produce all the pieces found in the store. The best part? As an Educator (Lululemon staffer) or customer, you can see the process come together, since the store and sewing room share the same space.
When I said that the pieces made at the Lululemon Lab could double as work wear, I wasn’t kidding. The design team creates pieces that can easily go from work to yoga – soft, tailored basics that, unless scrutinized, can pass for work or casual wear. No need to look like you’re always headed to workout!
You can follow the Lululemon Lab on Twitter: @lululemonlab
And you can follow Erin on Twitter too! @erin_gee and @DefineMag. Thank you Erin!